Tibico Blogs

Forget CFUs & Strain Lists: Here’s What Really Matters in Water Kefir

Forget CFUs & Strain Lists: Here’s What Really Matters in Water Kefir

Every fermented drink brand wants your attention. You walk past a shelf (physical or digital), and the labels scream: “X billion CFUs per bottle!” “90+ strains!” “More bugs = better...

Forget CFUs & Strain Lists: Here’s What Really Matters in Water Kefir

Every fermented drink brand wants your attention. You walk past a shelf (physical or digital), and the labels scream: “X billion CFUs per bottle!” “90+ strains!” “More bugs = better...